At the heart of EROS is a mission to identify which sensory attributes – when applied across product and pack – will physically embed and reinforce your brand (or concept) promise. Put another way, it works on the physical body language, ensuring what consumers see (and feel) matches with what you stand for and say.
In more exacting terms, EROS does three things:
First, EROS captures the deeper meaning associated with your idea – be it a concept or prototype. Armed with this insight, EROS then explores the available sensory universe with an amazing array of stimulus. It explores different structures, colors, substrates, flavors, aromas and tastes and captures associated subliminal meanings.
Second, EROS zones in on the core emotional and functional equities that are fundamental for your concept or brand to deliver – and identifies which sensory attributes will help embed them.
Third, EROS translates outputs into highly actionable briefs for product and pack developers – uniting them against common aims.
By tapping into rich consumer feedback right at the start of the development process, EROS ensures that product or pack development is perfectly aligned across all touchpoints, increasing the chances of a holistic proposition. A ‘brand experience’ no less.
If you’re ready to approach innovation in this way, working with participants who can truly illuminate your opportunity, then let’s have a chat. Contact your local MMR team
More product development approaches:
See also pack development approaches: