PDF DOWNLOAD: Why we should still conduct research right now


April 07, 2020

by Ian Horritt


We know that research validity is going to be called in to question at the moment, particularly when it comes to collecting consumer feedback on things that are intended to be successful in the non-virus world.

We’ve had a number of conversations with our clients, discussing concerns around obtaining results that are not consistent with those obtained at more ‘normal’ times. Here we discuss the merits of this opinion and think about some of the ways that real world events will, and will not, affect the results we obtain...

Click here to download the PDF

If you would like any further information, or to discuss your challenges please get in touch with Ian Horritt, SVP Client Engagement i.horritt@mmr-research.com

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