David is the founder and Chairman of the MMR Group. He is also Visiting Professor in the School of Chemistry, Food and Pharmacy at the University of Reading (UK) and Managing Director of Annandale Distillery, a Single Malt Scotch Whisky distillery in Scotland.

He has been involved in sensory and consumer science for 40 years and is a regular speaker at international conferences.

David’s current interests include the nature of human conceptualization and how this influences reward and hence choice. 

As an ESOMAR Member, I comply with the ICC/ESOMAR Code onMarket and Social Research and ESOMAR World Research Guidelines .

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